Conventions Post-Pandemic

We took conventions for granted before the pandemic. They were great places to promote our businesses, network face-to-face and check out the rest of the industry. The past two years have put it on hold and even given us online conventions that were frankly a waste of time. They attracted more “attendees” but the quality that you would get from a physical convention was not there. However, hope is on the horizon. Countries are slowly opening up despite new variants appearing and physical conventions are restarting. We’ll look at a few things that will change about conventions, post-pandemic.

1) Fewer stalls and people overall

Crowded events are the ideal places for the virus to spread and many conventions are so. Combined with people who have travelled from all over, densely populated stall areas and usually in an indoor space, they have huge potential to become superspreader events. By reducing the number of stalls and leaving bigger spaces in between, there tends to be less crowding and therefore less close contact. While this may affect the income of the convention and the atmosphere, a new balance has to be found.

2) More advanced tracking

Whereas in previous years a QR code was all you needed to scan when you entered the premises, nowadays it is likely that a full-on visitor management system may be implemented to keep track of those going in and out. This would give the organisers also more opportunities to gather data not only for their benefit but also in conjunction with contact-tracing apps in case of an outbreak. They will be able to track their visitor’s movements which they may also use in the future when planning the layout of the event.

3) More online/interactive conventions

While the few online conventions at the start of the pandemic flattered to deceive, this was just the start and there will certainly be more attempts with better results soon. With the rise of augmented reality and virtual reality, it wouldn’t be far off to think that the online experience could be also as good as in real life. There would be fewer barriers to attendance and a lower carbon footprint since many people wouldn’t need to travel long distances to attend. Online conventions have so much potential for collaboration with new developments always in the works.

4) Outdoor conventions

Don’t be surprised when you start seeing more conventions take place in open fields or stadiums that are open air. Not only is this more ideal to prevent the spread of the virus which is now airborne, but it also creates more varied events. Outdoor events tend to have a different ambience and depending on the weather, they tend to have a more relaxed and enjoyable atmosphere.