Whether you are selling a physical product or an intangible service, there could be some good reasons for you to consider creating an app for your business. You may want to create your own standalone store app that not only sells your product or service, but allows potential customers to engage with your brand, or you could create an app that complements your business, the possibilities and are almost endless. Below are 4 good reasons why you should create an app for your business.
1) You could be on a client’s device at all times
You could send them notifications of new deals, engage with them through more efficient chats and allow them easier access to your site at just the click of a button. Creating an app that solves a problem and is of benefit to your customer could certainly give your business a boost. Businesses know presence pays – after all, the saying out of sight, out of mind, rings true for this. Being a constant presence on a person’s device such as a smartphone, tablet or computer, means they could be seen a significant amount of times each day, improving brand awareness and the chances of new or repeat business.
2) You can control the content
If you usually sell through a retailer, you cannot control where your products are promoted, if at all. You can’t choose what to promote and you would need to share the earnings. Just like having your own website, on your own app, you can control everything. The content, the layout and the general user experience.
3) It can enhance your business
From a customer’s perspective, take for example airlines – you may book through a travel agent but if you have their app you can view your flight details and travel history with the airline all in one place. You can accumulate loyalty points that can go towards lowering the cost of future flights. You can also get travel updates that affect you. All of this is added value to the customer and if the app works smoothly and to expectations, it can improve the impression of your brand. Hotels do the same thing – if you download their apps you can book rooms and see all your booking details and history on their booking room system.
4) Transactions are with the business directly
This is more reassuring for customers as they know they can contact the business directly if they have any issues with their product or service. This is good for the business as they don’t have to pay a middleman. This is a win-win for all parties involved!
As you can see, there are many positives for not just the business, but also the consumer, with creating an app. Those who want to download it and have a use for it, will, and businesses will be able to gather data and communicate with them directly and efficiently while having control over the platform.